Privacy Policy

Last updated: 11/09/26

Proper Party is a trading name of M/O Entertainment Limited. We operate this website and online store, including the products, services, features and tools made available through it.

Our store is powered by Shopify, which provides the ecommerce platform that enables us to sell our products and provide our services.

This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, use our services, place an order, contact us or otherwise interact with Proper Party.

Who we are

The data controller responsible for your personal information is:

M/O Entertainment Limited trading as Proper Party

Company No. 14960677
VAT No. 474256181

Email: info@properparty.store

Personal information we collect

Depending on how you interact with our website and services, we may collect:

• Contact information, including your name, billing address, delivery address, email address and telephone number.

• Order and transaction information, including products purchased, order history, returns, refunds and transaction details.

• Payment information, including payment method and payment-related information. Payment card details are generally processed by our payment providers rather than stored directly by us.

• Account information, where you create an account, including account details, preferences and settings.

• Communications, including information you provide when contacting customer support or communicating with us.

• Device and technical information, including IP address, browser type, device information and network information.

• Website usage information, including information about how you interact with and navigate our website.

• Marketing preferences, including whether you have opted in or out of particular communications.

We only collect and use information that is reasonably necessary for the purposes described in this Privacy Policy.

How we collect your information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us or otherwise provide information.

• Automatically when you use our website, including through cookies and similar technologies.

• From Shopify and other service providers that help us operate our store.

• From delivery, payment, marketing, analytics or other business partners where appropriate and permitted by law.

How we use your information

We may use your personal information to:

• Process and fulfil your orders.

• Take and process payments.

• Arrange delivery and provide tracking information.

• Process returns, refunds and exchanges.

• Respond to customer enquiries and provide customer support.

• Maintain customer accounts where applicable.

• Communicate with you about your orders, purchases and our services.

• Prevent fraud, abuse and other unlawful activity.

• Maintain the security of our website and systems.

• Improve our website, products, services and customer experience.

• Understand how customers use our website.

• Send marketing communications where we are permitted to do so and, where required, you have provided consent.

• Display relevant advertising where permitted by applicable law and your privacy or cookie choices.

• Comply with legal and regulatory obligations.

• Establish, exercise or defend legal claims where necessary.

Lawful bases for processing

Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on the following:

Contract

We may process your information where it is necessary to enter into or perform our contract with you. This includes processing orders, taking payment, arranging delivery, handling returns and providing customer support relating to your purchase.

Legal obligation

We may process personal information where necessary to comply with a legal or regulatory obligation, including accounting, tax, fraud prevention and other legal requirements.

Legitimate interests

We may process personal information where it is necessary for our legitimate interests, provided that those interests are not overridden by your rights and freedoms.

Our legitimate interests may include operating and improving our business and website, maintaining security, preventing fraud, understanding customer use of our services and managing customer relationships.

Where we rely on legitimate interests, we will consider the impact of the processing on your rights and interests.

Consent

Where required, we may rely on your consent to process personal information, including for certain marketing communications or non-essential cookies and similar technologies.

Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

Marketing

We may send marketing communications where permitted by applicable law.

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the relevant communication or by contacting us at info@properparty.store.

Even if you opt out of marketing, we may still send essential communications relating to your orders, transactions or customer service enquiries.

Where third-party advertising or tracking technologies are used, these may be subject to your cookie or privacy choices and applicable legal requirements.

Cookies and similar technologies

Our website and Shopify may use cookies and similar technologies to:

• Keep the website functioning correctly.

• Remember preferences.

• Understand how visitors use the website.

• Improve website performance.

• Support advertising and marketing where permitted.

• Help prevent fraud and maintain security.

Some cookies are necessary for the operation of the website, while others may require your consent depending on their purpose and applicable law.

You can manage cookies through the options made available on our website and through your browser settings.

How we share personal information

We may share personal information with third parties where necessary to operate our business and provide our services.

This may include:

• Shopify, which provides our ecommerce platform.

• Payment providers that process payments.

• Delivery companies and fulfilment providers that help us deliver orders.

• Suppliers where they need relevant information to fulfil and dispatch products directly to you.

• Technology and IT providers that help us operate and secure our systems.

• Analytics and marketing providers, where appropriate and permitted by law.

• Customer service providers where applicable.

• Professional advisers, such as accountants, insurers or legal advisers, where necessary.

• Authorities or other third parties where we are legally required to disclose information or where disclosure is necessary to protect our rights, customers or business.

We require service providers handling personal information on our behalf to process it appropriately and in accordance with applicable data protection requirements.

Shopify

Our store is hosted on Shopify.

Shopify processes personal information in connection with providing its ecommerce platform and related services. Shopify may also process information in accordance with its own privacy policies and responsibilities.

Some Shopify services and features may involve data being processed by Shopify or third parties outside the UK.

You can find more information about how Shopify processes personal information in Shopify's own privacy information.

International transfers

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place where required.

These safeguards may include an adequacy decision or appropriate contractual safeguards recognised under applicable UK data protection law.

Third-party websites

Our website may contain links to third-party websites or services.

Those websites operate independently from Proper Party and may have their own privacy policies and terms. We are not responsible for the privacy practices or security of third-party websites.

We recommend reviewing the privacy information of any third-party website before providing it with personal information.

Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security.

How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide our services and fulfil orders.

• Maintain appropriate business and transaction records.

• Comply with legal, tax and accounting requirements.

• Resolve disputes.

• Prevent fraud and abuse.

• Establish, exercise or defend legal claims.

Retention periods may therefore vary depending on the type of information and the reason we need it.

Where personal information is no longer required, we will take reasonable steps to delete or anonymise it.

Your rights

Depending on the circumstances and subject to applicable legal exceptions, you may have rights including:

• The right to access your personal information.

• The right to correct inaccurate or incomplete information.

• The right to request deletion of your personal information.

• The right to request restriction of processing.

• The right to object to certain processing.

• The right to data portability in certain circumstances.

• The right to withdraw consent where processing is based on consent.

You also have the right to object to direct marketing.

To exercise your rights, contact us at:

info@properparty.store

We may need to verify your identity before responding to certain requests.

We will respond to valid requests within the time period required by applicable law.

Complaints

If you have concerns about how we use your personal information, please contact us first at:

info@properparty.store

We will try to resolve your concern.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator, if you believe your personal information has been handled unlawfully.

Children's information

Our website and services are intended for adults and are not directed at children.

We do not knowingly collect personal information from children where we are aware that the person is below the applicable age threshold.

If you believe that a child has provided us with personal information, please contact us at info@properparty.store.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

When we make changes, we will update the "Last updated" date at the top of this policy.

Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

Proper Party
Trading name of M/O Entertainment Limited
Company No. 14960677
VAT No. 474256181

Email: info@properparty.store